Wesley Clover International (www.wesleyclover.com) is an extremely successful investment management firm and holding company which specializes in information and communications technology companies, as well as commercial and leisure real estate and philanthropic portfolios. The key to Wesley Clover’s success is their focus as technology business-builders, forming and growing successful firms from the ground up.
With a notable track record of more than 100 technology firms founded or funded through the company to date, Wesley Clover has launched businesses such as Mitel, Newbridge, Solace Systems, ProntoForms, Martello Technologies and many more.
Wesley Clover is headquartered in Ottawa and operates offices around the globe, including the United States, the United Kingdom, France, Mexico and Singapore. As multinational and highly active business-builders, it should come as no surprise that Wesley Clover has a lot on its plate—which is why they enlisted the help of Marvel & Snap.
“Give it to Marvel & Snap. They’ll be extremely responsive, creative and professional and they’ll build and maintain an outstanding online presence for you.”
“We’re not your typical company,” says Steve Langford, Vice President of Marketing at Wesley Clover. “We’re a company that doesn’t even have a product. Our product is companies. We have to have our own website but it’s not like a typical website, it’s purely informational. A place to tell our story online.”
Wesley Clover’s unique situation meant that their website and online presence had to showcase their skills and experience in a visual, informative way without the typical offerings of a company website such as products or services. For Wesley Clover, that meant navigating away from an older, outdated website model to a fresher, streamlined experience that complemented the company’s innovative leadership and expertise.
The challenges of managing a website—from frequent page updates, multimedia additions, image optimization, accessibility assurance and more—were time investments that Wesley Clover simply did not want to focus on.
Langford explains: “I wanted to re-vamp an older website. I knew outsourcing this type of project would be a much better fit for us than tackling it internally. Marvel & Snap took over and the rebuilding of Wesley Clover’s website began.”
When companies such as Wesley Clover make the decision to outsource the management and maintenance of their website to a third-party company, it becomes a beneficial arrangement for all. Wesley Clover’s priorities were aligned perfectly with what exceptional businesses do: partnering with experts in other fields to deliver the best service possible while freeing up time to devote entirely to running their business. Marvel & Snap was able to give Wesley Clover exactly what they needed—a reliable, creative and worry-free web management service.
The foremost endeavour for Wesley Clover was to align their brand and reputation with their website through a complete design and content overhaul.
“From a design perspective, it was challenging for us because we needed to show Chairman Terry Matthews on the home page, but we had to make sure the focus was on all the companies he helped create,” says André Langlois, Founder and CEO of Marvel & Snap. “There’s a fine balance there that needed to be looked at. It was a very interesting site to build, to focus on all those different areas.”
“The team at Marvel & Snap is very responsive, has the latest industry knowledge, and is very easy to work with; all the things I need in an outsourced service provider.”
That balance was achieved through a clean design integrating Wesley Clover’s signature colours of black and red with straightforward navigation for potential partners and stakeholders. Marvel & Snap’s website revitalization didn’t stop there: utilizing Wesley Clover’s vision for their company and integrating existing content, Marvel & Snap revised and refreshed pertinent content throughout the site, resulting in an entirely new, seamless experience.
“Now they’re not even concerned. Since we’ve come on board to partner with them, they don’t have to worry about the website any more. It’s always managed and up to date. If they want to feature a new company, they send it to us and it gets put up immediately,” says Langlois.
Any good website also requires excellent protection, which Marvel & Snap also provides on a day-to-day basis by founding its clients’ websites on a reliable system of firewalls and best practices for website security.
“Overall, it’s peace of mind for them,” says Langlois, and Langford agrees: “The team at Marvel & Snap is very responsive, has a vast amount of knowledge, and is very easy to work with; all the things I need in an outsourced service provider.”
Marvel & Snap’s partnership with Wesley Clover doesn’t end there. Apart from designing and managing Wesley Clover’s website, Marvel & Snap manages an online portal to facilitate audience attendance for what has become one of Kanata’s most highly regarded events.
“I knew outsourcing this type of project would be a much better fit for us than tackling it internally. Marvel & Snap took over and the rebuilding of Wesley Clover’s website began.”
Every month, Wesley Clover, through its philanthropic arm known as the Wesley Clover Foundation, hosts TechTuesday, a networking event celebrating Ottawa’s high-tech community. When the company was searching for a way to increase attendance and bring attention to the monthly event, they turned to Marvel & Snap for strategic guidance.
Marvel & Snap built an attendee portal to communicate with targeted audiences and allow interested parties to register online. This initiative increased TechTuesday’s attendance from about 50 people per month to over 300, skyrocketing interest in the event. “The ability for that portal to scale up has been incredibly important to us, and Marvel & Snap has done so very reliably,” Langford says.
Reliability is just one of the many benefits of working with Marvel & Snap, Langford says. The pressure and staffing requirements of maintaining a website for those not well-versed in the field can be effectively eliminated by using outsourced partners such as Marvel & Snap. When mentoring and growing other businesses, Langford always advises them to switch to a professional company such as Marvel & Snap.
“I tell them, ‘Give it to Marvel & Snap. They’ll be extremely responsive, creative and professional and they’ll build and maintain an outstanding online presence for you. If you have any updates, you can simply send things across to them, and spend the rest of your time focusing on other things such as building your business,’ ” Langford says.